基于Google算法的搜索引擎优化策略研究及应用

The Research and Application of SEO Strategy Based on Google Algorithm

我国是进出口贸易大国,Google是国外最大的搜索引擎,提升外贸商品在Google搜索页面上排名能够带来经济效益。本文归纳总结出12项相关度高的网页搜索排名影响因素,选取“telephone systems(电话系统)”关键字进行试验调查分析,得到相关影响机制结论,并讨论得到社交媒体分享度越高、用户体验度越好,其网页搜索排名越高。最后将此搜索引擎优化(Search Engine Optimization,SEO)设计思路应用于英国艾比电信网页,将公司网页搜索排名从25名提升至11名,效果明显,为出口企业提升网站在Google的排名提供分析思路。

China is a big country in import and export trade.Google is the largest search engine abroad.Improving the ranking of foreign trade goods on Google search page can bring economic benefits.This paper summarizes 12 influencing factors of web search ranking with high relevance,selects the keyword“telephone systems”for experimental investigation and analysis,obtains the conclusion of relevant influence mechanism,and discusses that the higher the sharing degree of social media and the better the user experience,the higher the web search ranking.Finally,the design idea of search engine optimization(SEO)is Applied to the website of Abby Telecom in the UK,and the company’s website search ranking is improved from 25 to 11.The effect is obvious,which provides analytical ideas for export enterprises to improve the website’s ranking in Google.