基于“吃播”热潮中的思想政治教育冷思考

Cold Thinking on Ideological and Political Education Based on the Upsurgeof“Eating Broadcast”

信息技术高速发展的今天,网络直播悄然兴起。“吃播”成为网络直播中的一种新颖题材,在广大青年学生中迅速传播及备受追捧。在“吃播”热潮的冲击下,扭曲的“健康观”“消费观”“金钱观”也应运而生,影响了青年人的社会价值观,打破了青年人对勤俭节约传统美德的坚守,因此在“吃播”文化热潮快速升温之时,高校思想政治教育工作者更应该冷静思考、保持定力,搭借网络直播这一新型传播媒介,将中国优秀传统文化与思想政治教育有效融合,筑牢主流意识形态的地位,把握网络舆论导向,打造网络思想政治教育因事而化、因时而进、因势而新的新空间。

With the rapid development of information technology,the network live broadcast is quietly rising,in which“Eating broadcast”has become a new theme and has rapidly spread and been sought after by the majority of young students.However,under the impact of the“eating broadcast”craze,the distorted concept of health,consumption also came into being,which led to the crisis of“three outlooks”in the growth of young people.Therefore,when the cultural upsurge of“eating broadcast”is unprecedentedly vigorous,the ideological and political education workers in colleges and universities should think calmly about how to take advantage of the new media of network live broadcast,effectively integrate the Chinese excellent traditional culture with the ideological and political education,build up the status of the mainstream ideology,grasp the guidance of network public opinion,and create a new space for ideological and political education based on the network according to the change of events,times and situation.