产品品牌视觉形象动态化设计研究

Research on Dynamic Design of Product Brand Visual Image

随着人们依靠数字技术获取信息的方式广泛普及,品牌形象的建立仅依赖于平面化的静态模式展示呈现显然不能够完全满足大众视觉需求。如何实现一个更加动态、数字化的展现过程,是今后品牌设计发展的重要方向。文章旨在利用动态数字化技术进行品牌形象设计,初步梳理一个动态化设计发展的现状,融合新媒体媒介的表现形式,剖析动态设计的基本原理,希翼为今后的品牌形象的表达提供可行的研究的思路和设计实践。

With the popularity of the way that people get information by digital technology,the establishment of brand image can not completely meet the public’s visual needs only by the flat static mode display.How to realize a more dynamic,digital display process is an important direction of brand design development in the future.The purpose of this article is to use dynamic digital technology to design brand image,to sort out the current situation of the development of dynamic design,to integrate the forms of expression of new media,and to analyze the basic principles of dynamic design,and hope to provide feasible research ideas and design practice for the expression of brand image in the future.