能源互联网商业模式迭代体系与方法初探

Business Model Iteration System and Method for Energy Internet

能源消费变革与数字经济加速推进,对能源电力企业转型发展和能源互联网的业态模式创新提出更高要求,商业模式也需要动态的创新、迭代、演进。结合商业模式与迭代创新的理论内涵,明确了商业模式迭代的内涵概念;构建了能源互联网下的商业模式迭代体系,建立了覆盖商业模式迭代基础、迭代需求、迭代目标、迭代策略、整体评价等环节的迭代路径,提出了各环节的迭代机理与方法;结合能源互联网特点,聚焦能源转型新业务、能源数字新产品、能源平台新服务三大新兴业务类别,运用商业模式迭代体系进行了差异化的迭代体系应用探索,以虚拟电厂和多站融合业务为例分阶段、分步骤研究了商业模式迭代设计实施方法。所构建的策略方法,能够有效指导能源互联网下新兴业务的商业模式迭代设计与完善,为商业模式的高效创新和效果验证提供理论支撑。

The quick advancement of energy consumption reform and digital economy brings about higher requirements for transformation and development of energy and power enterprises and business model innovation of energy Internet. The business model also needs dynamic innovation, iteration and evolution. Based on the theoretical connotation of business model and iterative innovation, the connotation concept of business model iteration is clarified in this paper. A business model iteration system under the energy Internet is constructed, and the business model iteration path covering "iteration basis, iteration demand, iteration objective,iteration strategy, and overall evaluation" is established, and the iteration mechanism and methods of each link are proposed. Based on the characteristics of energy Internet, the business model iteration system is used to explore the differential application of the iterative system, with focus on three major emerging businesses,including new business of energy transformation, new products of energy digitization and new service of energy platform. Through a case study of virtual power plant and multi-station integration business, a study is made in stage and step on the design and implementation methods of business model iteration. The proposed strategy and method can effectively guide the business model iterative design and perfection of emerging businesses under the energy Internet, and provide theoretical support for innovation and effectiveness verification of business models.