基于网络文本分析的锦州市笔架山景区旅游意象研究

Research on Tourism Image of Scenic Spot of Bijia Mountain in Jinzhou City Based on Network Text Analysis

本文运用文本内容分析方法,在美团、携程上提取关于锦州市笔架山景区的评论,为了保证评论数据的时效性及去除疫情期间的非常态化影响,选取2019年1月1日—2019年12月31日总计12个月的评论。借助软件对其进行高频词分析、高频词语义网络分析及情感分析,得到关于笔架山景区的三个核心旅游意象及六个二级意象:①自然景观(山地景观、海洋景观);②休闲娱乐(亲子旅游、个体休闲);③旅游服务(服务人员态度、景观管理服务),并在此基础上提出对锦州市笔架山景区发展的建议,以供参考。

This study uses the method of text content analysis to extract comments on the scenic spot of Bijia Mountain in Jinzhou City on Meituan and Xiecheng.In order to ensure the timeliness of the comment data and remove the abnormal factors during the pandemic,comments of twelve months during the period from January 1,2019 to December 31,2019 were selected.With the help of software,high-frequency word analysis,high-frequency word semantic network analysis and sentiment analysis are used to get three core tourism images and six secondary images of the scenic spot of Bijia Mountain:natural landscape(mountain landscape and ocean landscape);leisure and entertainment(parentchild travel and individual leisure);tourism service(attitude of service personnel and landscape management service).And on this basis,it puts forward suggestions on the development of the scenic spot of Bijia Mountain in Jinzhou City for reference.