文化融会与元素接合:《王者荣耀》的符号构建研究

Cultural Integration and Element Combination:A Study on Symbolic Construction of Honor of Kings

既有的网络游戏研究中主要考察成瘾机制、人机交互、用户使用动机等方面,甚少使用符号学理论来分析网络游戏的人物设计、文化要素、符号化机制等生产端内容。《王者荣耀》在青年群体中接受度极高,尤其适合作为符号学的分析对象,探究该游戏如何利用中国历史文化符号资源来构建自身文化属性与设计游戏人物,并在符号传播中生成了何种话语形式。《王者荣耀》在宏观层面生产"劝服性话语"和"神话"以吸引用户,同时亦在不自觉中表现了意识形态的误区;而在微观层面,《王者荣耀》从造型、皮肤、叙事等方面入手,依照符号学的"编码原则",对既有人物进行符号再造,希冀深化游戏内涵,规避对游戏本身的批评。《王者荣耀》中解析出的主流网络游戏符号输出机制,对于在青少年群体中传承发展中华优秀传统文化具有重要启示。

The existing research on online games mainly focuses on addiction mechanism,human-computer interaction,user motivation,etc.,and rarely analyzes the production-end contents of online games,such as character design,cultural elements,symbolic mechanism and so on.The online game of Honor of Kings(HoK),which is highly accepted among the youth group,is a good object for semiotic analysis.It can be used to explore how the game constructs its own cultural attributes and designs game characters by means of Chinese historical and cultural symbol resources,and what discourse forms are generated in the symbol communication.Indeed,HoK produces"persuasive discourse"and"myth"at the macro level to attract users.At the same time,it also unconsciously shows the misunderstanding of ideology.At the micro level,HoK starts from the aspects of modeling,skin and narration,and reproduces the symbols of the existing characters according to the"coding principle"of semiotics,hoping to deepen the connotation of the game and avoid the criticism of the game itself.The symbol output mechanism of mainstream online games analyzed in HoK has important enlightenment for us to inherit and develop Chinese excellent traditional culture among young people.