互联网时代背景下吉林红色文化融入冰雪旅游发展策略

Development Strategy of Jilin's Red Culture Integrated into the Ice and Snow Tourism under the Background of Internet Age

互联网的快速发展为吉林红色文化的开发创造了良好的条件,吉林省又是冰雪旅游的重要区域,冰雪旅游已成为吉林旅游业的排头兵,在这种情况下应将吉林红色文化融入冰雪旅游发展中,在两者深入结合的情况,弘扬红色文化,推动冰雪旅游发展。本文根据现有研究资料,结合自身在冰雪旅游发展中的一些经验,针对吉林红色文化融入冰雪旅游发展战略进行分析,提出以抗联英雄和东北抗联烽火道为核心的红色文化融入冰雪旅游的方案,提出吉林省旅游管理部门应与党建管理部门等共同制订红色文化融入冰雪旅游的方案,在此基础上打造多个主题旅游项目,实现红色文化与旅游业发展的深度融合。

The rapid development of Internet has created good conditions for the development of Jilin's red culture.Jilin Province is also an important area of ice and snow tourism.Ice and snow tourism has become the leader of Jilin's tourism industry.In this case,Jilin's red culture should be integrated into the development of ice and snow tourism,and the two should be combined deeply to carry forward the red culture and promote the development of ice and snow tourism.Based on the existing research data and combined with some experience in the development of ice and snow tourism,this paper analyzes the development strategy of integrated red culture into ice and snow tourism in Jilin,and puts forward a plan for integrated red culture into ice and snow tourism with heroes of the Anti-Japanese Alliance and beacon road of the northeast Anti-Japanese Alliance as the core,It is proposed that the tourism management department of Jilin Province should work with the Party construction management department to formulate a plan for the integration of red culture into ice and snow tourism,and create multiple theme tourism projects on this basis to realize the in-depth combination of red culture and tourism development.