泰安市医养结合机构英语对外宣传对策研究

Study on English Publicity Measures of Tai-an Elderly-care Institutions

近几年来,随着泰安市整体城市规模的扩大,泰山国际品牌影响力的不断提升,越来越多的国内外游客来泰旅游观光,享受城市文明和自然风光。作为一座历史悠久的文化旅游城市,泰安市近几年来从长远出发,按照中央关于“大力发展生态康养”的指导方针,结合国家“十三五”国家老龄事业发展和养老体系建设规划要求,探索“医中有养、养中有医、康娱互补、两位一体”的医养结合模式,努力打造“国际康养城”,积极打造具有“泰山”品牌特色的医养结合养老机构。本文通过调研,获得当前泰安市以及其他城市医养结合机构英语外宣情况,吸收借鉴其英语外宣对策优势,同时结合当前泰城整体医养结合产业发展和各个主要医养结合机构发展现状,提出适应泰安市医养结合机构英语外宣的具体性对策,具体体现在三个方面:第一,政府在政策方面进行积极引导和在资金方面进行相应支持;第二,社会各个公共资源方面协助加强对整个医养结合产业的宣传;第三,各个医养结合机构应突出其灵活性和能动性,在对外宣传方面突出其自身特点,扩大宣传。本文希望通过以上三个方面来促进医养结合机构的宣传,以此进一步推动整个泰城医养结合产业的发展。

In recent years,with the expansion of Tain’an city scale and the promotion of international image of Mount Taishan more and more travelers choose to visit Tai’an,enjoying development and natural landscope in this area.As a famous tourist city with a long history,Tai’an is exploring new model of combination of medical and health care with the guidance of central government’s“Ecological Health Care Development”policy and“the 13th Five-Year Plan for the development of the national aging cause and the construction of the pension system”.Tai’an City has always been building“International Health-care City”and promoting the constructions of elderly-care institutions characterized with“Mount Tai”Brand.Based on previous investigations this paper introduces English publicity measures of elderly-care institutions in Tai’an City and that in other cities and explores advantages of English publicity measures of other cities.Combined with the overall development of medical and health care industry as well as elderly-care institutions in Tai’an City,this paper puts forward specific publicity measures available for Tai’an City’s elderly-care institutions,including policy guidance and financial support from the government,publicity support from social medias and self-publicity from elderly-care institutions.This paper puts forward these publicity measures in hopes of further promotion of medical and health care industry of Tai’an city.