特色农产品营销策略研究--以甘肃积石山县花椒为例

Research on Marketing Strategies of Characteristic Agricultural Products--A Case Study of Zanthoxylum Bungeanum in Jishishan County,Gansu Province

随着乡村振兴战略的深入实施,甘肃省积石山县作为国家级贫困县,其脱贫攻坚是首要任务。在互联网蓬勃发展的背景下,借助国家扶持政策打造扶贫产业,发展特色经济,使积石山县花椒特色产业成为脱贫致富的中坚力量。通过塑造优质花椒品牌,延长花椒产品产业链,逐步提高积石山县花椒的市场竞争力,推动积石山县花椒为代表的特色农产品健康和有序地发展,提高当地农业综合生产力发展水平,可以实现现代农业高质量发展,助力当地乡村振兴。

With the in-depth implementation ofthe rural revitalization strategy,JishishanCounty in Gansu Province,asa state-levelpoverty-stricken county,is the primary task of poverty alleviation.In the context of the booming development of the Internet,with the help of national support efforts to create poverty alleviation industry,the development of characteristic economy,so that Jishishan County pepper characteristic industry to become the backbone of poverty alleviation and prosperity.Through shape the brand of Chinese prickly ash,extend the industrial chain,Chinese prickly ash product gradually improve the market competitiveness of the Chinese prickly ash JiShiShan county,promote JiShiShan county,Chinese prickly ash,represented by features of healthy and orderly development of agricultural products,improve the level of local comprehensive agricultural productivity development,to achieve high quality modern agriculture development,boost the local rural revitalization.