乡村振兴背景下优质农产品销售模式研究——以宁夏枸杞为例

乡村振兴是我国经济发展关注的重点,由于农村地区经济发展缓慢,产品变现能力差,而随着互联网时代的发展,直播营销已成为当前新型的销售方式之一。但是目前直播行业还不规范,因此农产品直播销售存在的问题和采取的措施成为当前研究的重点。文章以宁夏枸杞为例,对其发展现状和实现直播营销的可行性进行分析,研究农村直播模式下枸杞的销售模式,从而提高农民收入,促进农村地区经济发展,助力乡村振兴。

Rural revitalization is the focus of China's economic development.Due to the slow economic development and poor product liquidity in rural areas,with the development of the Internet era,live marketing has become one of the new sales methods.However,at present,the live marketing industry is still in disorder.The existing problems and measures of live marketing of agricultural products are the focus of current research.Taking Ningxia Lycium barbarum as an example,this paper analyzes its development status and the feasibility of realizing live marketing,and studies the sales mode of Lycium barbarum under the rural live broadcasting mode,so as to improve farmers'income,promote economic development in rural areas and facilitate rural revitalization.