B2B电商平台:研究进展与未来方向

B2B E-commerce Platforms:The State and Prospects of Research

随着平台经济的发展,B2B电商平台逐渐成为推动B2B电子商务发展的关键力量。首先,通过对1987—2021年发表于CSSCI和SSCI的95篇相关文献的分析,展现了B2B电商平台研究的发展历程以及文献在发表时间、发表期刊、研究方法、研究主题等方面的分布状况。其次,从平台视角、用户视角和关系视角对相关研究主题、研究问题和代表性文献进行了系统性梳理。最后,从生态系统的视角提出了B2B电商平台生态系统分析的理论框架,将不同主题下的研究进行整合,并指出了未来研究的方向:从平台演化逻辑角度,应关注B2B电商平台生态系统的生成与演化机制、竞争优势形成机制及价值创造机制;从平台治理逻辑角度,应关注平台生态系统的治理机制,如平台的开放与控制、平台间的竞争与合作等问题;从平台服务逻辑角度,应关注平台服务对支持平台价值共创和价值共享的作用。

With the development of the platform economy,B2B e-commerce platforms are playing a key role in promoting the B2B e-commerce.Based on the analysis of 95 articles,both in English and Chinese,on B2B e-commerce platforms in CSSCI and SSCI indexed journals from 1987 to 2021,this paper presents an overview of the state of research on B2B e-commerce platforms.Specifically,researchers concentrates on the following dimensions of the established studies:their publication time,the journals on which they were published,their research methods and their research topics.This paper further takes stock of the topics,questions and representative work in the established literature from the perspectives of platforms,users and the relationships between them.Last but not the least,researchers propose a theoretical framework for building the B2B e-commerce platform ecosystem by integrating the established studies in the field.The researchers single out some priorities for future studies:the mechanisms through which the platform ecosystem comes into being and evolve as well as the mechanisms for competitive advantage formation and value creation in the platform ecosystem;the mechanisms related to the governance of the B2B e-commerce platform ecosystem,including the access and regulation of platforms as well as managing inter-platform competition and cooperation;and services to platforms that are expected to galvanize value co-creation and value sharing on platforms.