绿色创新动机对企业竞争优势的影响研究

Research on the Influence of green innovation dual motivation on firm competitive advantage

基于组织动机视角,结合制度逻辑和效率逻辑,构建企业绿色创新双元动机(合法性动机和效率性动机)通过促进绿色创新提升企业竞争优势的理论模型,并进一步关注组织正念的情景作用。基于247份制造企业调研数据,运用多元回归方法对各个理论假设进行实证检验,得到如下研究结论:①绿色创新合法性动机和效率性动机均能显著提升企业竞争优势,且效率性动机提升企业竞争优势的作用更强;②绿色创新合法性动机和效率性动机均能促进绿色创新,且效率性动机促进绿色创新的作用更强;③绿色创新在双元动机提升企业竞争优势的关系中起到中介作用;④组织正念调节效率性动机与绿色创新之间的关系,但不能调节合法性动机与绿色创新之间的关系。本研究将制度、市场和组织3个层面要素纳入到统一的研究框架,为绿色创新提升制造企业竞争优势提供了理论借鉴和指导。

Based on the perspective of organizational motivation,combining institutional logic and efficiency logic,this study constructed a theoretical model of green innovation dual motivation(legitimacy motivation and efficiency motivation)to improve the firm competitive advantage through green innovation,and examined the situational role of organization mindfulness.Based on the questionnaire survey,247questionnaires were collected from manufacturing enterprises.Multiple regression method was used to test each theoretical hypothesis.The following conclusions were obtained.①Both green innovation legitimacy motivation and efficiency motivation can significantly improve the firm competitive advantage,and efficiency motivation can improve the firm competitive ad-vantage more than legality motivation.②Green innovation legitimacy motivation and efficiency motivation can both promote green innovation,and efficiency motivation had a stronger role in promoting green innovation.③Green in novation played a mediation role in the relationship between the dual motivation and the enhancement of firm competitive advantage.④Organization mindfulness moderated the relationship between efficiency motivation and green innovation,but it cannot moderated the relationship between legitimacy motivation and green innovation.In this study,three factors of institution,market and organization were integrated into a unified research framework,which provided theoretical reference and guidance for the acquisition of competitive advantage of manufacturing enterprises.