互文性策略与中国国家形象建构研究——以港珠澳大桥新闻报道为例

Intertextual Strategies and the Construction of China’s National Image:A Case Study on the News Reports of the Hong Kong-Zhuhai-Macao Bridge

国家形象建构是国家战略的重要组成部分。作为传播信息的有效渠道,大众媒介在报道新闻时通过相应的传播策略可以有目的地建构国家形象。本文以人民网对港珠澳大桥的报道为语料,考察了互文性作为话语策略在大众媒介议程中的表现形式,总结了适合大众媒介建构国家形象的过程和原则。研究表明:中国的形象塑造目前多为他塑,而大众媒介在报道新闻时,可以在议程设置中使用特定的互文策略,有目的地将中国形象建构逐渐向自塑靠拢,并最终达到合塑的效果。希望本文的研究可以深化互文性策略在新闻报道中的应用,为国家形象建构提供一种新的思路。

The construction of national image is universally taken as an important part of national strategies.As an efective channel to transmit information,the mass media can purposefully construct the national image through the corresponding communication strategies in news reporting.The present paper,through the analysis of the news reports on the Hong KongZhuhai-Macao Bridge in The People’s Net,examines the manifestations of intertextuality as discourse strategies in the mass media agenda,and then summarizes the process and principle of the national image construction by mass media.It is found that at present most of the images constructed in China are other-shaped.In view of this,the mass media can apply specific intertextual strategies to the agenda setting of news reporting,and thereby gradually transform the Chinese image construction to the selfshaped mode,so that it will be finally jointly-shaped.It is hoped that the present study can deepen the application of intertextual strategies to news reporting and provide a new perspective for the national image construction.