云南“绿水青山就是金山银山”的生态视觉传播研究

Research on Ecological Visual Communication of Yunnan“Green Water and Green Mountains Are Golden Mountains and Silver Mountains”

随着工业文明的发展,中国地区运营进入新的时代,独特的地区生态视觉传播形象成为地区建设中重要的资源要素之一。在乡村振兴背景下,对云南“绿水青山就是金山银山”的生态视觉传播进行研究,了解云南地区的基本条件,探讨云南在实现这一过程中可能存在的不利因素,以此为基础提出一些针对性的策略,一定程度上有利于国家政策的传播与落实,也有益于塑造良好的云南生态视觉传播形象。

With the development of industrial civilization,China's regional operations have entered a new era,and the unique regional ecological visual communication image has become one of the important resource elements in regional construction.In the context of rural revitalization,the aim is to conduct research on the ecological visual communication of Yunnan"green water and green mountains are golden and silver mountains",to understand the basic conditions of Yunnan,and to explore possible disadvantages in Yunnan's realization of this process.The foundation puts forward some targeted strategies,which to a certain extent is conducive to the dissemination and implementation of national policies.At the same time,from the ecological point of view,Yunnan has unique conditions,but some local people have weak ecological awareness and insufficient efforts to inherit ecological culture.This move is also conducive to shaping a good Yunnan ecological visual communication image.