彝族刺绣文化在扶贫特色农产品包装设计中的应用

The Application of Yi Embroidery Culture in the Packaging Design of Featured Agricultural Products for Poverty Alleviation

通过对文献、书籍资料的研读与整理,结合图表,对彝族刺绣图案进行文化上的梳理。通过用户感知,提取出彝绣中最核心、最具代表性的设计因子,基于形状文法进行推演,从而设计出既具有彝族风情又符合现代设计审美的新图形。彝族刺绣文化元素运用在特色农产品包装中,一方面有助于提升特色农产品包装的品牌文化,另一方面有助于农产品包装更具识别性、情感性,让消费者体会到彝族文化所展现出的独特魅力。

Through the study and sorting of documents,books and materials,combined with diagrams,the embroidery patterns of the Yi ethnic group are culturally combed.Through user perception,the core and most representative design factors in Yi embroidery are extracted,and deduced based on the shape grammar,so as to design new graphics that not only have the Yi nationality style but also conform to the modern design aesthetics.The cultural elements of Yi embroidery are used in the packaging of characteristic agricultural products.On the one hand,it helps to enhance the brand culture of the packaging of characteristic agricultural products.On the other hand,it helps the packaging of agricultural products to be more recognizable and emotional,so that consumers can experience the unique charm of Yi culture shows.