广西苗族芒蒿节文化元素在现代平面形象设计中的应用

Application of Cultural Elements of Guangxi Miao Ethnic Group’s Artemisia Festival in Modern Graphic Image Design

非物质文化遗产的突出特点是“非可再生性”,将芒蒿节文化元素进行平面形象设计,对非遗的传承与发展,维护文化多样性与创造性,建设社会主义先进文化有着重要意义。通过分析芒蒿节文化元素在平面形象设计中的创意思路、设计技法,为视觉设计者在如何以传统文化为基底与现代审美相接轨,明确受众群体,选择最适合的设计技法,在灵活地进行图形、色彩、字体、板式综合设计上提出了一些理论与实践建议。

The outstanding feature of intangible cultural heritage is"non-renewability."The graphic design of Mango Artemisia cultural elements is of great significance to the inheritance and development of intangible cultural heritage,the maintenance of cultural diversity and creativity,and the construction of advanced socialist culture.Through the analysis of the creative ideas and design techniques of the cultural elements of the Mango Artemisia Festival in the graphic image design,it is for visual designers how to use traditional culture as the basis to connect with modern aesthetics,clarify the audience,choose the most suitable design techniques,and proceed flexibly.Some theoretical and practical suggestions are put forward on the comprehensive design of graphics,colors,fonts,and board styles.