微信公众号在铸牢中华民族共同体意识中的新闻宣传现状研究——以内蒙古四家地市级主流媒体为例

Research on the Status Quo of the WeChat Public Platform in the Common Consciousness of the Chinese National Community——Taking the Four Mainstream Media of Inner Mongolia as Examples

内蒙古地市级主流媒体作为意识形态和舆论宣传的主阵地,应把铸牢中华民族共同体意识融入新闻传播的全过程。通过对样本的分析,探究内蒙古四家地市级主流媒体微信公众号在铸牢中华民族共同体意识新闻宣传工作中的现状,发现内蒙古地市级主流媒体主要以政治和文化为主题,在功能上主要表现在传递时政信息、促进文化认同及讲述民族团结故事等方面。本文根据媒体功能定位存在的不足提出了相关策略。

As the main position of ideology and public opinion propaganda,the mainstream media in Inner Mongolia should integrate the consciousness of Chinese national community into the whole process of news communication.Through the analysis of samples,this paper studies the status quo of the WeChat public platform of four mainstream media of Inner Mongolia in forging the news propaganda of the consciousness of the Chinese national community.It is found that Inner Mongolia's mainstream media mainly choose politics and culture as the main theme,and its function is to convey current political information,interpret policies,tell stories of national unity and promote cultural identity.According to the shortcomings of the function positioning of the four media,strategies are put forward.