乡村振兴战略下聊城非遗传承保护与发展研究

Research on the Protection,Inheritance and Development of Intangible Cultural Heritage in the Context of Rural Revitalization in Liaocheng

在乡村振兴战略实施的关键阶段,切实利用好非物质文化遗产,能够助力聊城乡村振兴。当前,聊城非遗文化空间面临萎缩困境、部分非遗项目传承后继乏人、非遗产业化与品牌化程度较低、非遗产品包装设计不足等因素影响了非遗对聊城乡村振兴的推动作用。为此,应加强非遗生产性保护,推动非遗项目产业化、品牌化;开展不同层次非遗教育,提高人才专业化水平;重视非遗文化空间保护;强化非遗产品营销,提升非遗吸引力与影响力。

At the critical stage of the implementation of rural revitalization strategy,to make the full use of the intangible cultural heritage can be conducive to the rural revitalization in Liaocheng.At present some constraints such as the shrinking of intangible cultural heritage space,lack of successors for some projects of intangible cultural heritage,low industrialization and branding of intangible cultural heritage and insufficient packaging design of intangible cultural heritage products have affected the role of intangible cultural heritage in promoting rural revitalization in Liaocheng to a great extent.In the future,the productive protection of intangible cultural heritage should be strengthened to promote the industrialization and branding of intangible cultural heritage projects.Intangible cultural heritage education at different levels should be carried out to improve the specialization of talents.The spatial protection of intangible cultural heritage should be paid attention to preserve cultural traditions.The marketing of intangible cultural heritage products should be reinforced to enhance the attractiveness and influence of intangible cultural heritage.