澳大利亚在线故事时间项目对儿童图书发行的启示

Enlightenment from Australian Online Storytime Scheme in Children’s Book Distribution

澳大利亚的“在线故事时间”试点项目是突发重大公共卫生事件情境下推动儿童图书发行的一个很好的尝试。本文采用案例分析法和网络调查法,从背景、运行基本流程、服务具体操作、主体角色和任务等方面对这一项目进行深度分析,发现该项目的成功运行离不开行业组织的带领,公共图书馆、出版商、创作者等角色的通力协作,以及版权保护措施的支持等。结合该项目的经验和我国图书行业的实际情况,本文从网络环境下的版权保护、以用户服务为导向的长期品牌营销、出版商和公共图书馆的紧密合作、行业组织和项目的支持4个方面提出关于我国儿童图书发行的启示。

The Australian Online Storytime pilot is a good example of how children’s books can be distributed in the context of a sudden major public health event.With the methods of cases study and network survey,this article makes an in-depth analysis of this pilot from the aspects of background,basic process of operation,specific operation of service,main roles and tasks.It is found that the successful operation of the pilot cannot leave the leadership of industry organizations,the collaboration of public libraries,publishers,creators and other roles,and the support of copyright protection measures.Combining the experience of the pilot and the actual situation of the book industry in China,this article provides inspiration for children’s book discovery in China form four aspects of copyright protection in the network environment,customer service oriented long-term brand marketing,close cooperation between publishers and public libraries,and support from industry organizations and programs.