关中优秀传统文化塑造陕西形象的路径

Research on the Path to Shaanxi’s Image by Guanzhong’s Excellent Traditional Culture

关中优秀传统文化对讲好陕西故事、塑造陕西形象有着积极的促进作用。面对新时代的文化建设要求,关中优秀传统文化可以通过三个路径发挥塑造陕西形象、展示陕西魅力的作用:一是推陈出新,继往开来,讲好陕西故事;二是让关中传统文化搭上新媒体的便车,扩大陕西文化及陕西形象的影响力;三是通过文旅融合,让陕西形象的文化软实力转变成经济硬实力。

Exploring the resource significance of excellent traditional culture in Guanzhong,telling Shaanxi stories well and shaping the image of Shaanxi involve not only connotation construction,but also path and method selection.There are at least three ways for the excellent traditional culture of Guanzhong to play a role in telling Shaanxi stories and shaping the image of Shaanxi.Firstly,pushing through the old and bringing forth the new,and carrying forward the past and forging ahead into the future would be the foundation to continue to tell the story of Shaanxi.Secondly,the traditional culture of Guanzhong should get a ride on the new media and the influence of Shaanxi culture and Shaanxi image should be expanded.Thirdly,based on the integration of culture and tourism,the cultural soft power of Shaanxi image will be transformed into economic hard power.