利用抖音新阵地进行高校思想政治教育探析

An Analysis of Ideological and Political Education in Colleges and Universities by Using Tik Tok Innovatively

移动互联网的普及和信息碎片化的时代特性推动了短视频APP的发展,乐于接受新鲜事物的大学生迅速成了用户群体的主力军。抖音是短视频APP中最具代表性的例子,作为一个内容聚合型音乐短视频社交平台,定位于碎片化娱乐需求之下的年轻化群体,抖音在为大学生带来"美好"同时,也产生了慢性自杀般的吞噬年轻人时间、娱乐至上与低层次价值观传播腐蚀学生的头脑,甚至左右网络舆情方向等问题。面对这些挑战,思想政治教育工作者要利用算法技术推动价值引领,通过打造特色鲜明的用户账号来传播正能量,以及利用好高校新媒体资源形成合力等方式共同打造风朗气清的抖音思想政治教育新阵地。

The popularity of mobile internet and the characteristics of fragmented times promote the development of short video Apps. College students who are willing to accept new things quickly become the main force of a large user group. Tik Tok is the most successful representative of short video APPs. As a content-aggregated short music video social platform to meet the fragmented entertainment needs of younger group, Tik Tok brings about good for college students, but also gives rise to problems such as wasting too much time, entertainment first, low-level value dissemination eroding students’ brains, and affecting the direction of online public opinion. Faced with these challenges, ideological and political educators should use new ways to promote value guidance, spread positive energy through distinctive accounts, and make good use of new media resources in universities to make Tik Tok clean and healthy.