文化产业建设主流意识形态的实践路径

Research on Practical Path of Mainstream Ideology Construction in Culture Industry

在“东升西降”的世界格局中,我国文化产业的主流意识形态建设需要找寻跳脱于“西强我弱”的实践路径。为此,需调用马克思意识形态理论,培育创意阶层意识形态家,掌握文化工作领导权,坚守文化产业主流意识形态建设的鲜明立场;增强开放话语实践身份认同,多模态话语实践政治认同,建构意识形态话语权,进行文化产业主流意识形态建设的话语接合;明确国家引领资本基本立场,进行意识形态乱象治理,强化国家治理引领力,维持文化产业主流意识形态建设的秩序活力;以价值共生为理念,数字中国为方法,推动外位性叙事与主体性表达,提升对外传播影响力,推动文化产业主流意识形态的叙事表达。

In the world pattern of“rising East and falling West”,it is necessary to find practical path to step out from the situation of“West strong,We weak”for the construction of mainstream ideology in China culture industry.Therefore,we should apply Marx s Theory of Ideology,cultivate creative class ideologists,master the leadership of cultural work,and adhere to a clear stand of mainstream ideology construction in the culture industry.Based on the open and multimodal discourse practice,the aims of this paper are to strengthen the personal and political identity,and therefore to construct the discourse power of ideology and promote the discourse articulation of mainstream ideology in the cultural.We put forward the basic position that the state leads capital clearly to governance of ideological chaos,maintain the order and vitality of mainstream ideology construction in culture industry.We also adopt the ideas of values coexistence and apply the method of digital China in culture industry to propel external narrative and subjective expression,enhancing the influence of international communication for promoting the narrative expression of mainstream ideology.