高职电子商务专业群的组建与目标定位--基于国家“双高计划”建设视角

Establishment and Target Orientation of E-commerce Specialty Group in Higher Vocational Colleges

中国特色高水平高职学校和专业建设计划,作为新时代职业教育改革和发展的国家行动,对职业院校和专业群建设必将产生深远影响。国家“双高计划”要求专业群定位准确,专业带头人和师资队伍具有教学创新精神且素质优良。对标国家双高专业群建设计划,需要根据其产业生态圈层组建电子商务专业群,基于现代服务业发展的新趋势和新常态,对电子商务专业群内各专业的人才培养目标进行再定位和再思考。

As a national action of the reform and development of vocational education in the new era,the construction plan of high-level higher vocational schools and specialties with Chinese characteristics will surely have a far-reaching influence on the construction of vocational colleges and specialty group.The national"Double High Education Plan"requires the professional group be accurately positioned;the professional leaders and the teaching staff have the spirit of teaching innovation and excellent quality.It is necessary to establish e-commerce professional group according to the construction plan of double-high professional groups in China.Based on the new trend and new normal of the development of modern service industry,we should reposition and rethink the talent training objectives of each specialty within e-commerce professional groups.