麦当劳品牌平面广告中的色彩构成--以“盛大开业(Grad Opening)”为例

Color Composition in McDonald’s Brand Print Advertisement——Take“Grad Opening”as an Example

本文以麦当劳品牌平面广告“盛大开业(Grad Opening)”为例进行色彩构成的分析,从色彩构成和色彩应用进行分析、总结。对麦当劳的平面广告设计案例的分析,是为了能够从中学习流行色彩的设计与运用。

This article takes the McDonald’s brand print advertisement“Grad Opening”as an example to analyze the color composition,and specifically analyze and summarize the color composition and color application.The analysis of McDonald’s graphic advertising design case is for us to learn the design and application of popular colors.