数字经济对农旅互动融合影响的实证研究

An empirical study on the impact of digital economy on the interaction and integration of agriculture and tourism

以农业与旅游业作为研究的主题,在梳理数字经济促进农旅互动融合的理论基础上,利用各省的相关数据构建出耦合协调模型,以此测算2010—2018年全国各地区农业与旅游业的融合度,再借助中介效应实证检验出数字经济对农旅互动融合的影响以及存在的内部作用机制。结果显示,数字经济对农旅互动融合发挥正向的促进作用,同时数字经济在加快农旅互动融合的过程中,资本积累和消费需求发挥着部分中介效应。这对发展数字经济技术推动中国各产业的结构优化,既有现实基础,又有重要的实践指导意义,以期为促进中国农旅深度融合、产业转型升级提供参考。

Taking agriculture and tourism as the research theme,on the basis of sorting out the theory of the interaction and integra⁃tion of agriculture and tourism promoted by digital economy,a coupling coordination model was constructed by using the relevant data of each province,so as to calculate the integration degree of agriculture and tourism in all regions of China from 2010 to 2018.Then with the help of mediating effect,this paper empirically tested the influence of digital economy on the interaction and integration of ag⁃riculture and tourism and the existing internal mechanism.The results show that digital economy plays a positive role in promoting the interactive integration of agriculture and tourism.At the same time,in the process of accelerating the interactive integration of agricul⁃ture and tourism,capital accumulation and consumption demand play a partial intermediary effect.This is not only a realistic basis,but also an important practical guiding significance for the development of digital economy technology to promote the structural optimi⁃zation of various industries in China,in order to provide reference for promoting the deep integration of China’s agriculture and tour⁃ism,industrial transformation and upgrading.