机遇、挑战与应对:5G时代网络体育舆论传播

Opportunities,Challenges and Countermeasures:Online Sports Public Opinion Communication in 5G Era

运用文献资料法、归纳分析法等,对5G时代网络体育舆论传播的机遇、挑战及应对策略进行研究。5G时代网络体育舆论传播的机遇:拓宽传播主体和范围、延展传播渠道和体验、增强传播形式和实效、提升传播精准和效能;面临的挑战:不确定性不断增加、理性思考不断减少、伦理风险不断提升。基于此,提出应对策略:借力区块链技术优势,构建网络体育舆论监管机制;重构体育事件意义,引导舆论理性传播;创新内容生产形式,提高体育受众注意力;坚守体育伦理理念,提升体育文化认同。

By using the methods of literature review and inductive analysis,this paper studied the opportunities,challenges and countermeasures of online sports public opinion communication in 5G era.Opportunities for online sports public opinion communication in the 5G era:It broadens the subject and scope of communication,expands communication channels and experience,enhances communication form and effectiveness,and improves the accuracy and efficacy of communication.The challenges include increasing uncertainty,decreasing rational thinking and increasing ethical risk.Based on this,this paper put forward the strategy as follows:We should take advantage of blockchain technology to build a network sports public opinion supervision mechanism,reconstruct the significance of sports events to guide the rational dissemination of public opinion,innovate the form of content production to improve the attention of sports audiences,and adhere to the concept of sports ethics to enhance the identity of sports culture.