基于马拉松赛事导向下的城市意象构建研究——以上海国际马拉松为例

Urban Image Construction Based on Marathon Events:Taking Shanghai International Marathon as an Example

以上海国际马拉松为例,运用文献资料法、个案研究法、观察法等方法,研究马拉松赛事导向下的城市意象构建。基于对马拉松赛事与城市意象互动关系的文献梳理,从马拉松赛事线路规划、传播媒介报道、权力关系介入等视角,探寻马拉松赛事嵌入城市意象构建的机理,提出马拉松赛事构建城市意象的有效途径。建议建立健全马拉松赛事负面事件预警与应急机制,以化解马拉松赛事导向下的美好城市意象构建风险。

Taking Shanghai International Marathon as an example,using the methods of literature review,case study and observation,this paper studies the construction of city image oriented by Marathon.Based on the analysis of the interactive relationship between Marathon and city image,this paper explores the mechanism of Marathon embedded in city image construction,from the perspectives of Marathon route planning,media coverage,and right relationship intervention.It puts forward the effective ways to construct city image based on Marathon events and proposes to establish and improve the early warning and emergency mechanism of Marathon events,so as to dissolve risks in constructing the beautiful city image under the guidance of Marathon events.