符号学视域下传统博物馆文化创意产品设计研究

RESEARCH ON THE DESIGN OF TRADITIONAL MUSEUM CULTURAL CREATIVE PRODUCTS FROM THE PERSPECTIVE OF SEMIOTICS

博物馆文化创意产品的出现顺应了国家政策的发展与时代的背景,也是博物馆藏品文化的重要传播载体。文章中将符号学理论与传统博物馆文化创意产品设计相结合,通过分析传统博物馆文化创意产品设计的现状及存在问题,提出符号学视域下传统博物馆文化创意产品的设计原则。以寻求更好的发展途径,增强传统博物馆文化创意产品设计的特色,使其更好地传播地域文化,符合当代的文化实际需求,拓宽了传统博物馆文化创意产品传播文化的实现路径。

The emergence of Museum Cultural and creative products conforms to the development of national policies and the background of the times.It is also an important communication carrier of museum collection culture.This paper combines the semiotic theory with the design of cultural and creative products of traditional museums,analyzes the current situation and existing problems of cultural and creative products of traditional museums,and puts forward the design principles of cultural and creative products of traditional museums from the perspective of semiotics,so as to seek better development ways and enhance the characteristics and positioning of cultural and creative products of traditional museums,Make it have better cultural communication value and more in line with the actual needs of contemporary culture,in order to broaden the realization path of cultural communication of traditional museum cultural and creative products.