摘要
汽车标志可以是品牌文化的载体,也可以是社会交际的工具,基于造型的多种表现形式下,可由感官感知其语义内涵的全部现象。在汽车标志设计中,象征符号的应用引发着人们共同约定的对象,使信息关联的双方产生共鸣思辨,这也是精神外化的有效呈现方式。对其设计考究应从情感、文化、社会及可持续等多方面进行,明确的造型与清晰的语义二者缺一不可。文章结合汽车品牌对标志设计中的象征符号进行分析,然后提出汽车标志中象征符号的设计方法。以期为汽车的标志设计提供一定的参考。
Car logo can be the carrier of brand culture or the tool of social communication.Based on the various forms of modeling,the whole phenomenon of its semantic connotation can be perceived by the senses.In the car logo design,the application of symbols causes people to agree on the object and resonates with both sides of the information association,which is an effective way to present the spirit externalization.the study of its design should be carried out from the aspects of emotion,culture,society and su stainability,and clear modeling and clear semantics are indispensable.This paper analyzes the symbol in the logo design based on the automobile brand,and then puts forward the symbol design method in the automobile logo.In order to provide some reference for the logo design of automobile.
作者
杨栋友
王华琳
Yang Dongyou;Wang Hualin
出处
《工业设计》
2022年第1期77-79,共3页
Industrial Design
基金
广西自治区项目《C2020年研究生创新创业项目》(项目编号:SA2000000059)。
