生活美学在短视频创作中的应用——以“李子柒”短视频为例

THE APPLICATION OF LIFE AESTHETICS IN SHORT VIDEO CREATION--A CASE STUDY OF“LI ZIQI”SHORT VIDEO

随着人们生活质量的逐步提升,生活美学在日常生活中的地位也日益突出,现已成为中国甚至全球美学理论的新趋向,其中生活美学是短视频拍摄中最为常见的创作内容。文章围绕生活美学在短视频创作中的应用而展开,着重阐述生活美学在短视频创作中的应用意义和应用方法,以期对短视频创作提供一定的借鉴,同时希望可以为当代生活美学的研究提供一种新的思路。

With the gradual improvement of people's quality of life,life aesthetics plays an increasingly prominent role in daily life,and has become a new trend of Chinese and even global aesthetic theory.Among them,life aesthetics is the most common creative content in short video shooting.This paper focuses on the application of life aesthetics in short video creation,and focuses on the application value and application methods of life aesthetics in short video creation,in order to provide some reference for short video creation.At the same time,it also hopes to provide a new idea for the research of contemporary life aesthetics.