以区域优秀文化为载体提升主流价值传播的文化势能——以吴文化在青年大学生中的传播实践为例

Take Regional Excellent Culture as the Carrier to Enhance the Cultural Potential of Mainstream Value Transmission——Take WU Culture’s Communication Practice among Young College Students as an Example

在新媒体生态下,主流价值观在青年大学生群体中的有效传播已经成为一个具有挑战性的课题。区域文化是提升主流价值传播文化势能的重要载体,在凝练区域文化精神、塑造区域城市文化品牌、构建区域日常话语、开展区域文化主题活动等方面融入主流价值观元素,可以有效提升主流价值传播的文化势能,而以区域文化中的情感因子激活青年大学生的文化认同意识,是将主流价值传播文化势能转化为文化动能最切实的手段。

The effective communication of mainstream values for young college students has become a challenging topic under the new media ecology.Regional culture is an important carrier of the cultural potential of mainstream value communication.Integrating the elements of mainstream values into condensed regional cultural spirit,shaping regional city cultural brand,constructing regional daily discourse,and carrying out regional cultural theme activities can effectively enhance the cultural potential of mainstream value transmission,and activate the cultural identity consciousness of young college students by the emotional factors of regional culture.It is the most practical means to transform the cultural potential energy of mainstream value transmission into cultural kinetic energy.