“四全媒体”框架下高校学报融合出版的路径选择

Paths of University Journals to Integrate Publication Under the Framework of“Four All-Media”

高校学报因“全、小、散、弱”的经营现状、传统纸媒思维惯性束缚、编辑全媒体理念欠缺等原因,还难以适应媒介生态发展变化的新形势。全程、全员、全息、全效的“四全媒体”论对于高校学报探索融合出版之路提供了系统的理论遵循。媒体深度融合背景下,高校学报急需转变思维,走特色发展之路,树立平台意识,依托全媒体平台获得有力的技术支持与学术期刊集约优势;发挥编辑核心作用,带动学术共同体的全员媒介意识;坚持内容为王,通过深耕特色栏目、严把内容质量、拓展知识服务,促进社会效益稳步提升。

The current development of university journals still cannot meet the needs of new media ecology due to their fragmented and weak management,old-fashioned thinking mode and lack of all-media conceptions of editors.“Four all-media”is a theory that can be used by university journals to integrate all aspects of publication.To deeply integrate publication,university journals should explore their approaches to development and gain adequate technological support and collective advantages from certain all-media platforms.Editors should play a core role in the publication of journals and develop their all-media awareness.University journals should also strengthen the contents of publication and increase the social benefits of the journals by creating special columns,increasing the quality of contents and expanding knowledge services.