民族传统节庆体育与旅游产业融合动力与模式——以内蒙古那达慕为个案

The Motivation and Pattern of Integration between National Traditional Festival Sports and Tourism Industry——A Case Study of Naadam of Inner Mongolia

采用文献资料法、归纳推理法等研究方法,以内蒙古那达慕为个案,对产业融合动力机制作用下,那达慕与旅游产业融合模式及问题进行探讨。认为共享经济下市场需求的升级、宏观政策环境的改变、企业间迫于竞争压力的竞合,以及科技的进步等因素作用于那达慕与旅游产业融合的演化过程,形成的价值依附型融合是一种单向的功能载附,价值集成型融合是一种产业链解构与重构催生新的产业形态,价值联接型融合是一种双向的要素延伸赋予原有产业新的附加功能。两者融合发展过程中既有创新侧的问题,也有产业侧的问题。提出政府的理性构建与产业自发演进结合,构建新型空间竞合关系,构筑创新人力资本等建设性建议。

This study aims to explore the pattern of integration between sports and tourism industry under the dynamic mechanism of industry convergence.Methods of literature review and inductive reasoning were used and the Naadam of Inner Mongolia was taken as the example.Results showed that market demand was upgraded in sharing economy,the environment of macro policy was changed,the business merger due to the rivalry pressure and technological advancement had a significant impact on the evolution of integration.The value-oriented integration was formed,which is a one-way functional carrier.The compounded integration is a new industrial form resulting from the deconstruction and reconstitution of industry chain,and the conjoined integration is a two-way elemental extension and endowing new functions for original industry.There will be problems from the aspect of innovation and industry in the process of integration.It is suggestted that we should combine the reasonable interventions provided by the government and the spontaneous evolution of industry,establishing a new spatial competitive relationship and creative human capital.