现代传播体系建设中的重大事件主题报道——2021年中国新闻业年度观察报告

The Special Reports on Big Events in the Construction of Modern Communication System——the annual observation report of Chinese journalism in 2021

本文以2021年中国新闻业典型案例、重大事件和行业数据为基础,梳理本年度新闻业发展变化的主要特点。文章重点聚焦以建党百年为代表的重大主题宣传、以抗击新冠肺炎为代表的公共危机传播、以东京奥运会为代表的全球事件报道等三类重大事件主题报道,从内容、形式、渠道、传播效果等方面展现本年度新闻业的报道表现,并立足数字新闻业发展和现代传播体系建构,对2021年中国新闻业的实践特点进行概括。头部中央级媒体持续引领,部分省市媒体加快转型,一批县级融媒体中心迭代升级,现代传播体系构建加速推进。未来,在智能传播新技术的驱动和互联网平台基础设施化的影响下,中国新闻业需要培育出一批可持续发展的新型主流媒体和更加健全的现代传播体系,强化原创内容生产、发挥议程设置功能助力国家治理能力现代化。

Based on the typical cases, big events and industry data of Chinese journalism in 2021, this paper sorts out the main characteristics of the development and changes of journalism in this year. The article focuses on three types of special reports on big events, namely, the major theme propaganda represented by the centenary of the founding of the Chinese Communist Party, the public crisis communication represented by the fight against COVID-19, and the global event report represented by the Tokyo Olympic Games. It shows the reporting performance of this year’s journalism from the aspects of content, form, channel and communication effect, and is based on the development of digital journalism and the construction of modern communication system. This paper summarizes the practical characteristics of Chinese journalism in 2021. The head of national medias continued to lead, some provincial and municipal media accelerated the transformation, a number of county-level financial media centers were iteratively upgraded, and the construction of a modern communication system was accelerated. In the future, driven by the new technology of intelligent communication and the influence of the infrastructure of the Internet platform, the Chinese journalism needs to cultivate a number of new mainstream media with sustainable development and a more sound modern communication system. Strengthen the production of original content and give full play to the function of agenda setting to help the modernization of national governance capacity.