地方传统文化在土特产食品包装设计中的应用策略

Application Strategy of Local Traditional Culture in Packaging Design of Native Food

伴随经济的快速发展,消费者对土特产食品包装设计的要求已不满足于其基础功能的实现,还要求其呈现出强烈的独特性、审美性和时代感。近年来,土特产食品包装设计存在缺乏地方特色、缺少民族化个性、缺失情感因素等问题。为此,应在设计元素中体现地方性元素、设计理念中强化民族化个性、设计情感中渲染地方情调,设计方法中结合现代化技术,以提升品牌形象,扩大市场份额,传播地方传统文化,促进地方经济发展。

With the rapid development of economy,the consumers'requests for the packaging design of native food are not satisfied with the realization of basic function,but also requires it to show strong uniqueness,aesthetics and sense of time.In recent years,there are some problems such as a lack of local characteristics,nationalized individuality and emotional factors.Therefore,we should embody local elements in design,strengthen nationalized individuality in design concept,render local sentiment in design emotion and combine the modern technology in design method in order to prompt brand image,expand market shares,spread local traditional culture and boost economy.