日本“圣地”型动漫旅游文旅规划模式研究

Research on the Model of Cultural Tourism Planning of “Pilgrimage” in Japan

随着文化和旅游持续融合发展,充分运用动漫游戏等新兴文化产业,以创新文旅类型,满足群众对文娱体验的多元需求,是数字经济格局下文旅产业高质量发展的重要课题。"动漫旅游"作为日本重要文旅类型之一,对日本振兴地域、激活经济、再现城市魅力有着重要意义,因此探讨日本动漫产业在文旅规划中的创新思路和方法策略,有利于拓展中国文旅规划新兴模式。通过对相关实践案例梳理总结可知,日本"圣地"型动漫旅游是以地域振兴为目标,多元合作体制为依托,游客特殊需求为导向的创意性文旅规划模式。结合中国实际情况,提出呼应动漫场景、构建主题游线以及协同交互环境三大规划策略,以期为中国数字经济格局下文旅规划提供可借鉴经验。

With the continuous integration of culture and tourism, it is an important issue for the high-quality development of tourism under the digital economy to make full use of emerging cultural industry forms such as animation and games to innovate cultural tourism types to meet the diverse needs of the people for cultural and entertainment experience. "Animation tourism" is one of the important types of cultural tourism in Japan. It is of great significance for Japan to revitalize the region, activate the economy, and reproduce the charm of the city. Therefore, it is helpful to explore the practical paths and measures of the Japanese animation industry in cultural tourism planning, so as to expand the emerging model of domestic cultural tourism planning. A summary of relevant practical cases shows that Japanese "sacred land" animation tourism is a creative cultural tourism planning model based on a diversified cooperative system, with regional revitalization as the core goal, and tourists’ special needs as the guidance. Furthermore, three planning strategies for animation tourism are proposed, which are animation scene response, theme tour line integration, and interactive environment coordination, in order to provide reference experience for Chinese cultural tourism planning.