基于网络文本的山地景观游客行为与形象感知研究——以重庆市长嘉汇弹子石老街为例

Research on Tourist Behavior and Image Perception of Mountain Landscape Based on Internet Text——Taking Chongqing Danzishi Old Street as an Example

剖析网络评价文本能为景观规划设计提供科学的依据支撑,弥补因快速城镇化建设发展而导致的公众参与不足,对于景观设计而言是非常重要的。以重庆市弹子石老街为例,基于网络文本内容分析法,利用rostcm6、excel及python等分析和数据抓取软件,采集大众点评的相关评论数据,以山地景观设计视角结合相关数据分析软件进行定性定量分析并制作可视化分析图,最终从多维度分析游客评论得出结果及改进建议,总结针对重庆弹子石老街及山地景观设计的6条设计策略:(1)交通可达的组织方式;(2)垂直上下的衔接转换;(3)对景远眺的外向空间;(4)本土文化的特色彰显;(5)城市事件的策划安排;(6)游览夜景的慢行系统,期望对今后的类似山地景观空间规划设计提供一定参考和借鉴价值。

Analyzing the network evaluation text can provide scientific basis support for landscape design planning and design, and make up for the lack of public participation due to the rapid urbanization development. The paper takes Danzishi Old Street in Chongqing as an example, based on the web text content analysis method, it uses analysis and data capture software such as rostcm6, excel and python to collect relevant comment data from Dazong Reviews, and combines relevant data analysis software from the perspective of mountain landscape design, to perform qualitative and quantitative analysis and make visual analysis diagrams. Finally, from the multi-dimensional analysis of tourist comments, the analysis results and suggestions for improvement are drawn, and six design strategies for Chongqing Danzishi Old Street and mountain landscape design are summarized:(1) accessible traffic organization;(2) vertical transition;(3) outward looking space;(4) features of local culture;(5) arrangement of city events;(6) slow motion system for visiting night scenes. It is expected to provide certain reference for the future planning and design of similar mountain landscape space.