黑龙江文旅产业深度融合创新研究——打造音乐之路黄金文化旅游带

The Deep Integration and Innovation of Cultural Tourism Industry in Heilongjiang Province——To Create a Golden Cultural Tourism Belt With the Road of Music

黑龙江省具备音乐遗存分布较集中、良好的音乐基础和品牌优势、音乐文化产业初具规模、旅游资源丰富且区位优势明显等发展音乐文化旅游的综合性条件。但也存在着高水平音乐人才及音旅复合型人才匮乏、音乐文化资源可持续利用较差、音旅产品无法满足增长的市场需求、音旅产业投资主体及渠道单一等问题,严重阻碍了音乐文化产业与旅游产业的深度融合。文章据此提出少数民族传统音乐之旅、中西方音乐文化交融之旅、红色音乐文化主旋律之旅、“森林+音乐”养身养心之旅、“动感龙江”都市时尚音乐之旅等路径,以及监管、激励、宣传等保障措施建议,助推打造黑龙江音乐之路黄金文化旅游带。

Heilongjiang Province has comprehensive conditions for developing music culture tourism,such as concentrated distribution of music relics,good music foundation and brand advantages,initial scale of music culture industry,rich tourism resources and obvious location advantages.However,there are also some problems,such as the lack of high-level music talents and sound tourism compound talents,the poor sustainable utilization of music and cultural resources,the inability of sound tourism products to meet the growing market demand,and the single investment subject and channel of sound tourism industry,which seriously hinder the deep integration of music culture industry and tourism industry.Based on this,this paper puts forward solutions,such as the journey of traditional music of ethnic minorities,the blending of Chinese and western music culture,the journey of the main melody of red music culture,the journey of“forest+music”and“dynamic Longjiang”urban fashion music,as well as some suggestions on safeguard measures such as supervision,incentive and publicity,so as to help build a golden cultural tourism belt on the road of music in Heilongjiang.