分享经济平台企业成长机制与运营规则的研究综述及展望

Growth Mechanism and Operation Rules of Platform Enterprises in the Sharing Economy:Review and Prospect

【目的/意义】分享经济平台企业的成长和运营展现出的新特性为产业界和学术界带来了诸多挑战。【设计/方法】梳理和总结分享经济平台企业成长机制与运营规则的研究成果,提出今后的研究重点和方向。【结论/发现】发挥分享经济模式的网络效应和协同效应,系统性整合初创期的双边集聚和匹配机制、成长期的双边信任机制和监督机制、成熟期的交易促进和售后保障机制,进而丰富分享经济平台企业运营管理的理论,指导新兴企业的运营模式实践和创新。

[Purpose/Significance] The new characteristics of the growth and operation of platform enterprises in the sharing economy have brought many challenges to the industy and academy.[Design/Methodology] The research results on the growth mechanism and operation rules of platform enterprises in the sharing economy are summarized,and the focus and direction of future research are put forward.[Conclusions/Findings] The network effect and synergistic effect of the sharing economy model should be given to full play,the bilateral gathering and matching mechanism in the initial stage,the bilateral trust mechanism and supervision mechanism in the growth stage,and the transaction promotion and after-sales guarantee mechanism in the mature stage should be integrated,to enrich the theory of enterprise operation and management in the sharing economy and guide the practice and innovation of the operation mode of emerging enterprises.