传播视域下的汉郡合浦与南海丝绸之路

THE HAN DYNASTY COUNTY HEPU AND THE SILK ROAD OF SOUTH CHINA SEA IN THE VIEW OF COMMUNICATION

传播与政治的关系在古代突出地表现为政府对水陆交通的建设与控制。汉代从合浦郡出发的南海丝绸之路作为第一条由官方开通的海上航线,其面向东南亚、南亚的通使贸易活动,同时也是由官方主导、民间参与,并以文化商品符号为主要内容的跨区域人际传播,它依托于政府的行政、交通及社会优势,不仅强化了边疆控制和国家“大一统”秩序,还使汉代中国的国家形象传播和认知世界的信息渠道得以突破陆路限制,扩展到南亚乃至欧洲地区。

The relationship between communication and politics in ancient times has prominently presented as the government's construction and control on land and water transportation.In the Han dynasty,the Silk Road of South China Sea which starts from Hepu County has been the first sea route opened by the government,and its emissary and trading activities towards the Southeast Asia and the South Asia,at the same time,have also been directed by the government and participated by the folks,as well carrying out cross-region interpersonal communication with cultural commodity symbol as the main content.Depending on official administration,transportation,and social advantages,the Silk Road not only has strengthened the government's control on the borderlands and the grand unification of state order,but also made the communication of then China's state image and the information channel of knowing the world in the Han Dynasty gone beyond the restriction of land transportation,expanding to the South Asia and even to the European regions.