大数据统计技术在经济管理领域运用价值的探究

Application Value of Big Data Statistical Technology in the Field of Economic Management

大数据统计技术在宏观市场经济管理和微观企业经营管理中都发挥着关键性的支撑作用。在宏观市场经济管理中可以运用在经济统计、财政收入统计、产业预测、地区经济差距监测、国内外经济对比、经济压力与危机等方面;在微观企业发展中可以在战略管理、市场营销、人力资源、财务管理、风险管理等方面发挥作用,但是仍然存在着数据可能缺失或失真、经济影响变量过多、机械数据与人性冲突、缺乏专业人员等问题。

Big data statistical technology plays a key supporting role in macro market economic management and micro enterprise management. In macro market economic management, it can be applied in economic statistics, fiscal revenue statistics,industrial prediction, regional economic gap monitoring, domestic and foreign economic comparison, economic pressure and crisis, etc. In micro enterprise management, it can play a role in strategic management, marketing, human resources, financial management and risk management. However, there are still some problems, such as possible lack or distortion of data, too many economic impact variables, conflict between data and human nature, lack of professionals.