绿色消费政策体系及对服装绿色消费的启示

Green consumption policy system and its enlightenment to clothing green consumption

为减轻纺织服装业带来的环境污染问题,促进服装绿色消费,对国家层面发布的绿色消费政策分布领域进行梳理,通过三级编码提炼出绿色产品、绿色技术、绿色价值链、绿色消费教育、绿色消费激励、绿色消费主体、分享、回收和循环9个分析维度,并从绿色产品供给、绿色消费策略、绿色消费模式3个层面对绿色消费政策实施进行阐释。研究发现:绿色消费政策集中于产品生产和回收处理阶段,主要涉及生活用品及服务、交通与通信领域,对服装领域关注不足;国家发展改革委、生态环境部、财政部和商务部发布的绿色消费政策较多;经研究提出,服装生产企业应该通过绿色技术创新促进转型升级,服装零售企业应激励绿色消费意愿向绿色消费行为的转变,社会与行业机构应创新绿色消费合作模式。

In order to reduce the environmental pollution caused by the textile industry and to promote the green consumption of clothing,this paper sets out to examine the targeted areas of green consumption policies issued on the national level.Nine dimensions including green products,green technologies,green value chains,green consumption education,green consumption incentives,green consumption subjects,sharing,and recycling,were refined through three-level coding.The research found that green consumption policy focuses on the stage of product production and recycling,which mainly concerns the fields of daily necessities and services,transportation and communications,and lacks attention to the field of clothing.The National Development and Reform Commission,the Ministry of Ecology and Environmental,the Ministry of Finance and the Ministry of Commerce have issued many green consumption policies.It is proposed that garment production enterprises should promote transformation and upgrading through green technology innovation,garment retail enterprises should encourage green consumption intention charge to green consumption behavior,and social and industry institutions should innovate the green consumption cooperation mode.