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数字经济发展对河北省城乡居民消费结构的影响分析

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摘要 数字经济这种新肖的经济形态影响了居民的消费方式、消费行为习惯,是消费结构优化升级的新的驱动力。河北省近年来恩格尔系数下降,城乡居民消费结构已从满足生存需要为主转为享受和发展需要为主,应抓住当前京津冀一体化、雄安新区建设等国家战略发展优势,促进服务业数字化转型、供给侧结构性改革,以带动消费结构升级,同时加强数据安全管理,引导消费者有效消费。
作者 魏佩佳
出处 《现代营销(上)》 2022年第1期58-60,共3页 MARKETING MANAGEMENT REVIEW
基金 2021年度河北省社会科学发展研究课题(项目编号:20210201144)。
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