佛山大旗头村文化资源数字化开发策略研究——以文化基因为视角

On the digital development strategies of cultural resources of Daqitou village in Foshan——From the perspective of cultural gene

文化资源数字化开发是破解当下乡村旅游产品开发同质化困境的创新路径与有效手段。从佛山大旗头古村文化基因研究出发,可构建其文化基因谱系图。根据佛山大旗头古村落文化特性,数字化开发可采用以下策略:利用数字化手段展示古村文化;构建虚拟旅游服务平台;开发数字化地方特色文化课程;开发古村落文化旅游App;构建电商运营平台。

Digital development is an innovative path and effective means to solve the problems of“homogenization”and“single experience”in the current rural tourism development.Starting from the cultural gene research of the ancient village of Daqitou in Foshan,this paper constructs its cultural gene pedigree map,and proposes digital development strategies based on the following:utilizing digital means to display the ancient village culture;constructing a virtual tourism service platform;developing digital local courses;developing ancient village cultural tourism APP;and building an e-commerce operation platform.