黑龙江省农产品情怀营销模式发展研究

Research on the Development of Agricultural Products Feelings Marketing Mode in Heilongjiang Province

黑龙江省作为我国农业大省,在农产品销售方面尚存在销售方式单一、农产品营销观念落后等问题,这些因素制约着黑龙江省农产品市场占有率、品牌知名度与产品竞争力的提高。该文介绍了黑龙江省农产品营销现状,分析了目前营销存在的问题,并结合国内外相关经验,对黑龙江省农产品的营销方式提出了对策建议,以促进其更好地发展。

As a large agricultural province in China,Heilongjiang Province has problems such as the sales of single sales mode and backward marketing concept of agricultural products.These factors make Heilongjiang agricultural products in market share,brand awareness and need to improve product competitiveness.Based on the current situa⁃tion of agricultural products marketing in Heilongjiang Province and on the basis of domestic and foreign experience,this paper proposes innovative ideas on the marketing method of agricultural products in Heilongjiang Province to promote its better development.