未来十年是我国橡胶工业做品牌的黄金时期

The next 10 years will be the golden age for rubber industry to cultivate brands

中国橡胶工业已走过百年,如今已发展成全球橡胶工业大国,特别是改革开放四十年来赢得了世界的瞩目,中国橡胶产品和橡胶机械已遍及全球,中国橡胶工业也登上了世界之巅。然而很多中国企业虽然有好技术、好产品、好市场,但却很少有被世人关注的自主品牌、行业品牌、国家品牌、更何谈国际品牌。“十四五”规划将品牌建设提升到国家战略层面,对开展中国品牌创建行动提升自主品牌影响力做出明确部署,打造具有国际竞争力的品牌是我们责无旁贷的责任和历史使命。

China's rubber industry has gone through a hundred years,and now China has developed into a global rubber industry power,especially in the past 40 years of reform and opening up,it has won the attention of the world.China's rubber products and rubber machinery have spread all over the world,and China's rubber industry has also reached the top of the world.However,although many Chinese enterprises have good technology,good products and good market,they rarely have their own brands,industry brands,national brands,let alone international brands.The"14th Five-Year Plan"has raised brand building to the national strategic level,and made clear arrangements for launching Chinese brand building actions and enhancing the influence of independent brands.Therefore,it is our duty and historical mission to build internationally competitive brands.