摘要
通过运用DEA方法,评价分析了30家线上线下融合发展的百货商业上市公司的2020年第三季度绩效的技术效率,根据评价分析结果,将样本企业分为卓越型、良好型、规模改进型、技术改进型与成长型五种类型,并在技术效率评价的基础上提出了百货商业上市公司线上线下融合发展的重点方向。
By using the DEA method,Evaluation and Analysis analyzed the technical efficiency of the third quarter 2020 performance of 30 online and offline department store commercial listed companies.Based on the evaluation and analysis results,the sample companies were divided into excellent,good,and There are five types of scale improvement,technology improvement and growth.Based on the evaluation of technical efficiency,the key directions of online and offline integrated development of listed department store commercial companies are proposed.
作者
赵琪
ZHAO Qi(Business Data Research Center,Qingdao Vocational and Technical College of Hotel Management,Qingdao 266100,Shandong)
出处
《江苏商论》
2022年第2期3-6,共4页
Jiangsu Commercial Forum
基金
山东省教育科学“十四五”规划一般课题:数字赋能视阈下新零售人才培养质量提升路径与对策研究(2021YB064)
青岛市2021年社科规划项目:发展数字经济助推青岛市新旧动能转换研究(QDSKL2101314)。
关键词
技术效率评价
百货商业
上市公司
线上线下融合
technical efficiency evaluation
department store commerce
listed companies
online and offline integration