摘要
数字媒体技术的运用为美术馆的运营发展提供了新的渠道。本文探索数字媒体在连接美术馆与社会公众的过程中所起的作用。分别从线上、线下两个方面分析数字媒体对观众参与感与体验感的提升以及线上模式促成的观众参与模式的变化,以期为未来美术馆的发展与运营模式提供一定参考建议。
The application of digital media technology provides a new channel for the operation and development of art museums.This article explores the role of digital media in connecting museums with the public.This paper analyzes the enhancement of audience participation and experience by digital media and the changes in audience participation mode facilitated by online mode from two aspects:online and offline,in order to provide some reference suggestions for the development and operation mode of art museums in the future.
作者
丁烨
施怡晨
DING Ye;SHI Yi-chen(School of Convention,Exhibition and Tourism,Shanghai University of Intematioiuil Business and Economics,Shan^iai 201620)
出处
《江苏商论》
2022年第2期22-25,共4页
Jiangsu Commercial Forum
基金
上海市艺术科学规划项目:上海市美术馆评估机制研究(项目编号YB2019G01)。
关键词
美术馆
数字媒体
参与模式
art museum
digital media
participation mode
