日本旅游经济发展对扬州文旅事业的借鉴研究

A Study on the Reference of the Development of Japan's Tourism Economy to Yangzhou's Cultural Tourism

文旅事业作为“朝阳产业”,正逐步成为我国经济结构转型期一个新的增长点。文旅事业也是旅游文化名城扬州“十四五”期间重点发展的产业之一。本研究对近年来扬州文旅事业情况进行了分析,梳理了日本旅游经济发展现状与特点,结合五大方面:着手步行城市建设;创新本土民族节庆活动;开发乡村特色休闲旅游;降低入园门槛,给景点门票做减法;开发地方特色的“限定”类文创产品,来介绍近邻日本在实施“观光立国”政策中值得我们借鉴的有益之处,以期为扬州文旅事业的发展提供帮助。

As a“sunrise industry”,the cultural and tourism industry is gradually becoming a new growth point during the transformation of my country's economic structure.The cultural and tourism industry is also one of the key industries developed during the“14th Five-Year Plan”period in Yangzhou,a famous tourist and cultural city.This research analyzes the cultural and tourism industry in Yangzhou in recent years,sorts out the status quo and characteristics of Japan’s tourism economy,and combines five aspects:embarking on the construction of a walking city;innovating local ethnic festivals;developing rural characteristic leisure tourism;lowering the threshold for entering the park.Subtract the admission tickets for scenic spots;develop cultural and creative products with local characteristics“limited”to introduce the usefulness of our neighbor Japan in implementing the“tourism-based nation”policy,so as to provide help for the development of Yangzhou's cultural tourism industry.