基于数据分析挖掘的电商数据化运营模式研究

Research on E-Commerce Digitization Operation Mode Based on Data Analysis and Mining

文章针对大数据时代背景下电子商务运营发展的必然要求,将数据分析挖掘技术融入电子商务运营流程各个环节中,提出运营目标导向、指标体系搭建、数据分析挖掘、运营策略优化、效果持续跟踪的螺旋上升式良性闭环电子商务数据化运营模式,为提高电商企业的管理水平、运营效率和核心竞争力提供借鉴和帮助。

Aiming at the inevitable requirements of e-commerce operation development under the background of big data era,this paper integrates data analysis and mining technology into all links of e-commerce operation process,and puts forward a spiral benign closed-loop e-commerce data operation mode with operation goal orientation,index system construction,data analysis and mining,operation strategy optimization and continuous effect tracking.It provides reference and help for improving the management level,operation efficiency and core competitiveness of e-commerce enterprises.